
Four methods cover almost every branded garment decoration: screen printing, embroidery, direct-to-garment (DTG) printing, and heat transfer. Each has a genuinely different cost curve, durability profile and design ceiling — the right choice depends on your design's complexity, your fabric, and your order volume, not just which looks best in a mockup.
Screen printing — best for bulk, bold designs
Ink is pushed through a stencil screen onto the fabric, with a separate screen required for each colour. This makes screen printing extremely cost-effective at volume and produces bold, durable prints that hold up for years — but the per-colour setup cost makes it a poor fit for highly detailed, multi-colour or photographic designs, and uneconomical for very small runs.
Embroidery — durable, premium, dimensional
Thread is stitched directly into the fabric, producing a raised, three-dimensional finish that reads as more premium than a flat print and resists wear far better over the garment's life — the standard choice for logos, uniforms and polo-style branding. It's not suited to fine gradients or photographic detail, and stitch count (and therefore cost) scales with design complexity and size.
Direct-to-garment (DTG) — detail without setup cost
DTG works like an inkjet printer for fabric, applying water-based ink directly into the fibres. It handles fine detail and unlimited colours with no per-colour setup cost, making it well suited to small batches with complex, photographic or gradient designs — but it's slower per unit than screen printing, which makes it comparatively expensive at real bulk volume.
Heat transfer — fast and affordable at low volume
A design (vinyl or printed transfer) is bonded to the fabric using heat and pressure. It's cheaper than DTG and requires less setup than screen printing, making it a common choice for very low-cost, low-volume runs — the tradeoff is that the print sits on top of the fabric rather than in it, feels thicker, is less breathable, and can crack or peel with heavy repeated washing.
| Method | Best for | Weak point |
|---|---|---|
| Screen printing | Bulk orders, bold flat-colour designs | Per-colour setup cost, poor for fine detail |
| Embroidery | Logos, uniforms, premium durable branding | Not suited to gradients or photographic detail |
| DTG | Small batches, complex or photographic designs | Slower and costlier at real bulk volume |
| Heat transfer | Low-cost, low-volume, simple designs | Less breathable, can crack or peel over time |
“A screen-printed logo on 5,000 units and an embroidered logo on 50 units can both be the right decision — they're solving for different things entirely.”
Frequently asked questions
Sources
Tell us your design, fabric and order size and we'll recommend the decoration method that actually fits — not just the one that looks best in a first mockup.

Homaira Jashim
Director, Belle Vouz Ltd
Homaira leads client partnerships at Belle Vouz, working with emerging and established brands on flexibility, transparency and sustainable production — from first enquiry through repeat season.
More about the teamFree tools for clothing brands
MOQ, pricing and AQL calculators, a GSM ⇄ oz converter, a fillable tech pack template and a manufacturing glossary — built by our sister company, Collective Studio, free to use.